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SEO - What, Why and How

Now as per the latest strategy the nature of business has changed dramatically over the last decade with the advent of high-speed internet and the drop in prices of computers and mobile devices. Where every one prefer business online like Internet marketing. Online business is the same as a traditional business but the starting point is always a good product or service, something people need or want and will readily spend their hard-earned money for. And after all SEO is a thing that is help full fill your dream easily.

What is SEO (Search Engine Optimization)

It is the process of optimizing your website to gain maximum exposure and the idea is to optimize your website for the search terms that visitors will likely type in a search engine looking for your product or service. This is a very effective marketing strategy to attract visitors to your website and create an online presence.  Businesses with a website should make SEO their priority in order to grow and become successful. 

Why is SEO (Search Engine Optimization)

Every businessman wants to get high popularity and wants to maintain a big brand in the market. Advertising is one of the most popular ways to promote the business and one can easily gain the attention of customers.  But it is not possible for all to advertising quickly or successfully because of huge expenditures and any thing else, so that most are look for easy and cost effective way to promote their businesses and SEO come up with high volume and with great boom

SEO can be used to attract your target audience in a very natural way. It is important for every person who manages an online business to know that search engine optimization can help you in several ways. You can beat your competition by applying purposeful web promotion strategies or hiring an SEO to manage the tasks for you. 

How is SEO (Search Engine Optimization)

One what he needs for …………..or it is necessary to know that a businessman what is his wishes about marketing like:

v  Document goals and objectives

v  Identify target audience

v  Implement SEO best practices

v  Evaluate online competition

v  Structure your web site for spiderability

v  Participate in online conversations

v  Write keyword rich web copy

v  Utilize universal search techniques

SEO will help you in getting a targeted domain name for your website so that your online identity is on point with the type of audience you'll be attracting. The next step would be to obtain a design that is creative and innovative, with usability on the forefront. The company will be sure that the design of your website matches the criteria of the search engines and market.

After that a reliable search engine marketing firm will perform right on-page and off-page optimization techniques and strictly follow the SEO rules to effective promotion of your business with online greatly.

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Best procedure to your site for a traffic spike

It’s a moment any site owner both looks forward to, and dreads: a huge surge in traffic to your site (yay!) can often cause your site to crash (boo!). Maybe you’ll create a piece of viral content, or get Slashdotted, or maybe Larry Page will get a tattoo and your site on tech tattoos will be suddenly in vogue.

Many people go online immediately after a noteworthy event—a political debate, the death of a celebrity, or a natural disaster—to get news and information about that event. This can cause a rapid increase in traffic to websites that provide relevant information, and may even cause sites to crash at the moment they’re becoming most popular. While it’s not always possible to anticipate such events, you can prepare your site in a variety of ways so that you’ll be ready to handle a sudden surge in traffic if one should occur:

• Prepare a lightweight version of your site.
  Consider maintaining a lightweight version of your website; you can then switch all of your traffic over to this lightweight version if you start to experience a spike in traffic. One good way to do this is to have a mobile version of your site, and to make the mobile site available to desktop/PC users during periods of high traffic. Another low-effort option is to just maintain a lightweight version of your homepage, since the homepage is often the most-requested page of a site as visitors start there and then navigate out to the specific area of the site that they’re interested in. If a particular article or picture on your site has gone viral, you could similarly create a lightweight version of just that page.
  A couple tips for creating lightweight pages:
• Exclude decorative elements like images or Flash wherever possible; use text instead of images in the site navigation and chrome, and put most of the content in HTML.
• Use static HTML pages rather than dynamic ones; the latter place more load on your servers. You can also cache the static output of dynamic pages to reduce server load.
• Take advantage of stable third-party services.
  Another alternative is to host a copy of your site on a third-party service that you know will be able to withstand a heavy stream of traffic. For example, you could create a copy of your site—or a pared-down version with a focus on information relevant to the spike—on a platform like Google Sites or Blogger; use services like Google Docs to host documents or forms; or use a content delivery network (CDN).
• Use lightweight file formats.
  If you offer downloadable information, try to make the downloaded files as small as possible by using lightweight file formats. For example, offering the same data as a plain text file rather than a PDF can allow users to download the exact same content at a fraction of the filesize (thereby lightening the load on your servers). Also keep in mind that, if it’s not possible to use plain text files, PDFs generated from textual content are more lightweight than PDFs with images in them. Text-based PDFs are also easier for Google to understand and index fully.
• Make tabular data available in CSV and XML formats.
  If you offer numerical or tabular data (data displayed in tables), we recommend also providing it in CSV and/or XML format. These filetypes are relatively lightweight and make it easy for external developers to use your data in external applications or services in cases where you want the data to reach as many people as possible, such as in the wake of a natural disaster.